boy the label is a carefully considered children’s wear label designed and made in australia. our collections are dedicated to boys for everyday wear and play using only certified organic, natural and recycled fabrics.

established in 2019, boy the label collections centre around pieces that are comfortable, well made and durable; that can be well worn and much loved.

boy the labels philosophy is to create quality, timeless pieces with a commitment to sustainable and ethical production, allowing parents to purchase pieces that are produced in a way that is kind to the environment. we are raising boys who are conscious and kind to mother earth, and they are wearing pieces that are produced with consciousness and kindness, too.